European Public Affairs

Relationships between governments, citizens and industry in Europe have shifted dramatically over the past decade.

The conversation is richer and faster than ever before, and the credibility, quality and impact of any engagement in the public sphere is strictly gauged against the expectation of substance, accountability and transparency. Our understanding of this shift and the impact of digital, enables us to devise effective, innovative engagement strategies at European and Member State levels.

Weber Shandwick’s European public affairs practice is structured to meet the needs of every political constituency, from Member States to Brussels, and beyond. Our award-winning teams are drawn from industry, government, journalism, public and voluntary backgrounds.

As a constituent member of the European Public Affairs Consultancies’ Association (EPACA), we are committed to ethical conduct in public affairs and fully support the move to statutory regulation for lobbyists across Europe.

Our extensive network means we can support clients of all types in every region of Europe, with particular strengths in energy and environment, ICT, healthcare and pharmaceuticals, the non-profit sector, trade, manufacturing, financial services, food and agriculture and legal and professional services.

Our core public affairs services include:

  • Policy and regulatory intelligence
  • Stakeholder mapping
  • Strategic platform creation and management
  • Regulatory affairs and issues management
  • Digital public affairs
  • Strategy and message development
  • Reputation and positioning surveys
  • Engagement programmes
  • Government services
  • Public affairs training
  • Event management.

Our strength lies both in our experience and knowledge of the EU legislative process and procedures, and our ability to translate complex issues into sound political messages. We provide political and regulatory advice and assist companies, associations and public institutions in obtaining a better understanding of major political trends and, in developing creative, solution-driven contributions to ultimately achieve their objectives. Our integrated communication solutions further equip our clients with the means to take on the challenges posed by the complex nature of EU public affairs management.

Our understanding of this shift and the impact of digital, enables us to devise effective, innovative engagement strategies at European and Member State levels.