Belgian market practices

In addition to our practices and specialisms designed to meet multi-country communications needs, we also offer bespoke services for the Belgian market, across a range of sectors. Full details below:


Engagement is the Holy Grail for brands. But we know engagement is not the whole story: our ultimate objective for our clients is to develop engaging campaigns that directly lead to consumer action.

Weber Shandwick’s Belgian consumer practice brings together the power of influence, the power of content, the power of real time analytics and the power of global expertise. We use the latest communications tools and tactics to deliver the right messages in the right place, at the right time.

The award-winning practice provides expert advice and implements creative campaigns for consumer brands in all sectors, with services including digital communication, content creation, strategic media relations, product launches, brand positioning, transformation and engagement, reputation management, and crisis communications.

Our consumer team has a real understanding of the local landscape; the challenges and opportunities that exist for consumer brands across Belgium, Belux, Benelux, and  Europe and beyond. Our local expertise, including language and cultural sensitivities, is second-to-none, with communications specialists from  Antwerp, Ghent, Brussels and Bruges.

From national and regional PR programmes to multi-market co-ordination, our dedicated planners uncover insights, which are transformed by our creative teams into ‘Incites’, brought to life by our media and digital experts across every channel and touch point to reach consumers.


Our Belgian corporate communications experts use media and influencer relations to enhance and protect our clients’ reputations, manage issues and engage audiences to deliver competitive advantage.

We work with  local Belgian but also international companies headquartered in Belgium, government bodies and authorities, non-governmental organisations, non-profits and trade associations with reputation management, leadership and corporate positioning, issue and crisis communication, corporate social responsibility, strategic media relations and media training.

Weber Shandwick’s team of specialists will develop programmes to meet your challenges and ambitions, based on our experience of running Belgian, Belux, Benelux and pan-European campaigns for a wide range of companies and associations.

Public Affairs

Our team of public affairs experts meets our clients’ needs on a local, regional, federal and national level in Belgium, with effective lobbying campaigns that influence policy or effect change on a local, national and international level.

We have a particularly impressive track record in technology, health, defence and advanced manufacturing, energy, financial services, the media industry, food and agriculture, and legal and professional services.

Our services include regulatory affairs in any sector, public affairs strategy and messaging, community engagement, audience analysis, strategic counsel, stakeholder engagement, market access, trade negotiations and subsidies.


Weber Shandwick’s health practice is grounded in science and brings a broad spectrum of experts to meet every client need in the areas of pharmaceutical and biotechnology, global health, consumer health, nutrition and medical technology and medical devices.

Our accredited team in Brussels is made up of communications experts with diverse backgrounds, including PhDs, journalists, patient engagement experts, digital, consumer health and public helath specialists; but we also have access to a wide range of experts across Europe, including scientists and regulators.

We offer a full range of services including element scientific communications, medical education, and regulatory milestone communications on a Belgian national and regional level.

We help healthcare companies and organisations with market seeding and development, disease awareness and prevention, product launches, issues and crisis management, health policy initiatives, advocacy group relations, alliance building and payer advocacy and access.


We make sure our technology clients’ voices are heard in the incredibly dynamic, noisy and fast-moving technology environment. We helps clients cut through by developing brand strategies and integrated engagement campaigns, executed flawlessly in real-time.

Our multi-disciplined technology team blends brand , corporate, B2B and policy communications expertise with a deep understanding of technology and the vertical sectors where it’s having the most transformative impact, such as financial services, education, healthcare, manufacturing, automotive, aerospace, cleantech and energy.

Our understanding of the social, cultural, business and political context in Belgium enables us to craft compelling human-impact stories and engage every type of audience and stakeholder group through paid, earned and owned channels.

Agriculture & Food

Weber Shandwick’s agriculture and food business team enhances the reputations of companies and organisations in this specialist sector, and ensures our clients’ products reach customers across the agriculture and food supply chain.

Our Brussels-based team based is a diverse group with strong and varied skills coupled with deep marketing strategy knowledge. We devise creative tactical programmes, including branding and repositioning manufacturing, animal health, food ingredients and commodity products, issues management and crisis preparedness for animal agriculture and food products, as well as event management in field and at executive conferences.

Our understanding of the social, cultural, business and political context in Belgium enables us to craft compelling human-impact stories and engage every type of audience and stakeholder group .