Weber Shandwick has been honoured with the top ranking on The Holmes Report’s 2017 Global Creative Index, marking the second time in three years that the agency has been recognised as the industry’s leading creative firm. Weber Shandwick’s “Daughters of Mother India” campaign with filmmaker Vibha Bakshi also earned top honours as the most-awarded PR programme of the past 12 months.
The Global Creative Index is The Holmes Report’s annual benchmark of creative excellence in PR, ranking work and campaigns from more than 25 leading public relations, digital and marketing awards programmes around the globe. According to The Holmes Report, the rankings this year factored in the “expansion of public relations work across multiple categories of advertising-oriented programmes, such as Cannes Lions, recognising agencies designated for ‘idea-creation.’”
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