Weber Shandwick Scoops Best in Show at the 2018 EMEA SABRE Awards

Thursday 31 May, 2018

Last week, Weber Shandwick teams and clients across five locations were awarded a total of seven honours at the annual EMEA SABRE and In2SABRE award galas hosted by The Holmes Report at The National Maritime Museum in Amsterdam. In addition, the #toocoolforplastics campaign developed for Iceland Foods by Weber Shandwick in Manchester, which came top in the ‘Retailers’ category, was also named Best in Show with the prestigious Platinum SABRE Award.

In the agency categories, the Weber Shandwick MENA team, led by regional CEO Ziad Hasbani and headquartered in Dubai, was selected by The Holmes Report as the Middle East Consultancy of the Year.

Tim Sutton, Chairman, EMEA & Asia Pacific, Weber Shandwick, said: “We are delighted with this success; many thanks to the jury and to Arun, Paul and team for another amazing showcase of world-leading, inspirational campaigns demonstrating that the work being carried out in the EMEA region is amongst the very best in the world. Thanks also to our teams for their tireless focus, passion and creativity and to our clients, without whose vision and determination none of this pioneering innovation would be possible.”

Here are the details of the category winners:

Category: Retailers
Campaign: #toocoolforplastics
Client: Iceland Foods
Office: Manchester

Cat‎egory: Product Media Relations (Consumer Media)
Campaign:‎ ManFran
Client: Virgin Atlantic
Office: London

Category: Employer Branding
Campaign: Serve your Country
Client: McDonald’s Sweden
Office: Stockholm

Category: Best in Digital/Print Consumer Media (Earned)
Campaign: 72 Hour Cabin
Client: Visit Sweden
Office: Stockholm

Category: Best in Digital Marketing/Advertising
Campaign: Sleep to Snow
Client: Caledonian Sleeper
Office: Scotland