Weber Shandwick creative director named as a top industry innovator

Monday 12 September, 2016

The Holmes Report has named Weber Shandwick’s Executive Creative Director UK & EMEA James Nester as one of the 25 most innovative people in the PR industry across the region.

The second Innovator 25 class for EMEA “provides a unique glimpse of the industry’s future, shining the light on those individuals who are reshaping influence and engagement in an era of dramatic marketing and communications disruption”.

Those on the list come from various backgrounds — creative strategy, digital execution, influencer mapping, media storytelling — and represent a compelling picture of what marketing and communications looks like today, and where it is heading.

This is what the Holmes Report has to say about James: “Hailing from an award-winning digital and creative background (which includes the iconic Gnome Experiment campaign) James joined Weber Shandwick in summer 2015 with a brief to raise creativity throughout the agency while further bolstering its digital and social credentials.

“Since then he transformed Weber the agency’s creative output across the UK and EMEA, helping it win EMEA Digital Consultancy of the Year honours earlier this year, thanks to innovative work for the likes of ActionAid, Vauxhall and UNICEF. Nester’s range of cross-disciplinary experience — including social media, publishing, direct marketing, TV advertising and film-making — mark him out as a unique industry presence, particularly when you factor in his views that public relations is perfectly positioned to be the most creative and innovative of all the communications disciplines.”

You can see James’ Innovator 25 profile here.