The list is compiled from an analysis of the Contagious I/O intelligence platform – a database of the most innovative and effective marketing in the world. Agencies are ranked by the quantity of work they produced that was featured on Contagious I/O during 2016. This total score is then weighted, taking into account factors such as consistency – i.e. the ratio of campaigns created to the number of clients they were created for.
Paul Kemp-Robertson, co-founder of Contagious, said, “There has never been a greater imperative for agencies to help clients meet head-on the disruptive forces they currently face. The Contagious Pioneers list recognises those agencies prepared to push that agenda and set new benchmarks for marketing: the agencies not content to stay on the safe path but to strike out bravely into new territory and explore new opportunities.”
In 2016, Prime won a number of key industry awards including five Cannes Lions and a One Show Pencil and was named Global Creative PR Agency of the Year and Nordic Consultancy of the Year by The Holmes Report.