BRUSSELS – FEVE, the European Glass Container Federation, and Weber Shandwick Brussels won four Stevie® Awards at the 14th Annual International Business Awards. The pan-European Friends of Glass “Endless Lives of Glass” campaign won gold, silver and bronze, bringing a grand total of eight international awards for Friends of Glass since 2014.
Details about the Stevie® Award wins:
- PR Industrial, Video – Gold
- PR Innovation of the Year – Silver
- Marketing Campaign of the Year, Government/Institutional/Recruitment – Silver
- Innovation of the Year, Consumer Products – Bronze
Client: FEVE – The European Container Glass Federation
Campaign: Friends of Glass “Endless Lives of Glass”
Agency: Weber Shandwick Brussels
Commenting on the award win, Michael Delle Selve, Senior Communications Manager at FEVE said: “This is a fantastic achievement for our national and central teams – well done! It is rewarding to see that our collective efforts to raise awareness of the positive and sustainable benefits of glass packaging are being duly recognised by our peers and the international business community.”
Nora Lawton, Co-Managing Director, Weber Shandwick Brussels said: “We are proud of this international recognition for our work with FEVE and Friends of Glass, but also that we are engaging in work that drives real business impact. Our partnership dates back to 2013 and we look forward to even more success in the future.”
Stevie Award winners were determined by the average scores of more than 200 executives worldwide who participated in the judging process from May through early August. This year’s winners were selected from among more than 3,900 nominations received from organisations and individuals in 60 nations.
The International Business Awards is the world’s premier business awards programme. All individuals and organisations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. Nicknamed the Stevies for the Greek word for “crowned,” the awards will be presented to winners at a gala awards banquet at the W Hotel in Barcelona, Spain on 21 October.
About Friends of Glass:
Friends of Glass is an influential European consumer forum that supports and promotes the right of consumers everywhere to choose food and drink products in glass packaging. It unites all those who believe glass is the clear choice for taste preservation, personal health and the environment. Friends of Glass was initiated in 2009 by the European Container Glass Federation (FEVE) in response to a pan-European survey, commissioned by FEVE in September 2008, in conjunction with the research agency, InSites; which found that 74% of European consumers prefer glass packaging for their food and drinks. Today, this figure has increased to 85%.
FEVE, the European Container Glass Federation, is the association of European manufacturers of glass packaging containers and machine-made glass tableware. The federation represents the glass container industry at an international and European level, serving as a forum for examining common questions. FEVE maintains a dialogue with the European institutions and agencies on environmental, trade and other important issues relevant to the industry. The federation promotes glass packaging and glass recycling, complementing the activities of the glass industry at a national level.