Last week, Weber Shandwick MENA was named 2016 Agency of the Year by the Middle East Public Relations Association (MEPRA) at the MEPRA Awards gala in Dubai. The team was awarded the accolade in recognition of its innovative and inspiring work throughout the Middle East and North Africa region.
Jamal Al Mawed, Regional PR & Corporate Communications Manager, Rolls-Royce Motor Cars, and Chairman of the MEPRA Judging Panel, commented: “This year we looked for the agency that showed the ability to grow despite the challenging market conditions, without compromising their fee structures, quality of staff or existing client relationships. We also looked for the agency that contributed constructively to our region’s PR industry through the type of work they do and the values they uphold. Most importantly, we looked for the agency that has happy clients and staff in an industry that has a reputation for high turnover rates. Weber Shandwick was the deserving winner based on these criteria and their overall operational excellence has allowed them to consistently deliver quality work across the region, so we congratulate them and hope to see more of the same in the coming year.”
The agency was also honoured with two category wins – best Live Event, Launch or Stunt for the Global Women’s Forum Dubai awareness raising campaign, and best Financial Communications for the ‘VAT:EY Takes the Lead’ campaign for Ernst & Young.
The Middle East Public Relations Awards programme is an annual celebration of creativity and innovation in the public relations and communication industry. Honourees are selected by an independent industry panel, based on creativity, effectiveness and results achieved.