Grow Green Workshop: How to instigate behavioral change and benefit from going green

Monday 04 February, 2019

How do people relate to the different dimensions of sustainability; be it at a policy or personal level? It’s a complex topic and nowadays, people are confronted with more and more messages about the impact of climate change.

At Weber Shandwick and United Minds, we help our clients navigate complex policy landscapes. We explore consumer behaviour to identify insights that can be translated into a compelling business strategy.

In one of our most recent projects, we partnered up with Svanen, the Nordic Swan Ecolabel, and dived deep into the topic of sustainable consumerism.

Our ambition? To go beyond buzzwords and trends to understand how organisations and their consumers can become part of the solution. Ecolabels are driving sustainable consumerism forward, as a standard of sustainability excellence for European products and services – helping consumers to make true green choices.

Join us for a lunchtime seminar to learn what Ecolabels are and how they can help promote corporate sustainability, and how organisations can make the most of increasing interest in sustainable consumption.

  • What’s the true sentiment behind sustainable consumption? How are Ecolabels driving it?
  • What sustainability strategies can be leveraged as a competitive advantage?
  • How to use Ecolabel as a tool to communicate best practice in sustainability?
  • Best case examples from our interviews with leading sustainability thought leaders, such as Patagonia’s Head of Philosophy, Vincent Stanley and many more



  • Uta Hönemann, Sustainability Strategist, United Minds
  • Blanca Morales, EU Ecolabel Coordinator, BEUC – The European Consumer Organisation
  • Chaired by Jo Sullivan, Sustainability Advisor Weber Shandwick


Friday 8th February 2019

11:30 – 12:00: registration
12:00 – 13:00: presentations
13:00 – 14:30: networking lunch

For more information about the event please contact Isabelle Garcia, Marketing Manager, Weber Shandwick Brussels

RSVP to Isabelle Garcia before Friday 8th February 2019 at 9.00.

Weber Shandwick Brussels
Avenue de Cortenbergh 100,
1000 Bruxelles
T: 02 894 9000