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Monday 02 May, 2016

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Are brands ready to make virtual a reality?

29 Apr 2016

The virtual reality landscape is exploding, from content creators and platform integrators, to headset manufacturers and technology partners. Are brands ready to navigate this complex mix of requirements to tell an immersive story? Patrick Chaupham, EVP, Creative Technology Strategy, Weber Shandwick and Adam Clyne, Head of Digital EMEA, will be taking the stage at this year’s Holmes Report In2 Innovation Summit EMEA May 25th in Berlin to explore storytelling, technology considerations, brand partnerships and the social and digital landscape that drives engagement.

Friends of Glass wins International & European Association Award

29 Apr 2016

FEVE, the European Container Glass Federation, and Weber Shandwick Brussels won the 2016 International & European Association Award for the Best Social Media Campaign – for the pan-European Friends of Glass Taste campaign in 2015.
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Blog post #54: PR transformation in Africa

21 Apr 2016

I recently spent a few days in Jo’burg with my Africa team and some key regional clients, including supporting and opening the first Holmes Report In2Summit on PR transformation in Africa. Although we talk excitedly about Africa as the world’s biggest emerging regional market it isn’t, in fact, a single region. It’s a dazzlingly varied group of more than 50 countries with 1,000 languages, and very different media and social media markets and economies. Anyone who approaches Sub-Saharan Africa with a one-size-fits-all PR approach had better get back to the drawing board.
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Weber Shandwick partners with leading Professor to explore how brands engage with Generation K

18 Apr 2016

Weber Shandwick has announced a new, exclusive strategic partnership with Professor Noreena Hertz, the acclaimed economist, author, strategist, Honorary Professor at University College London and fellow of Cambridge University's Judge Business School. Formally launched on Adweek Europe’s IPA Stage on Monday 18th April, the partnership will build on Professor Hertz's extensive ongoing work on what she calls Generation K ("K" for Katniss Everdeen the heroine of the Hunger Games) − 14-21 year olds.

One year on: the Energy Union Strategy after COP21

12 Apr 2016

Reaching an ambitious global agreement at the COP21 climate discussions in Paris was stressed throughout 2015 as a the key objective for the European Commission. President Juncker described the agreement reached on 12 December 2015 at the UNFCCC as a success for the European Union. The question is, however, what will the real impact of the Paris Agreement be on EU policies? Weber Shandwick energy and climate experts have compiled a memo to fully examine the impact of the COP21 agreement on upcoming EU energy and climate initiatives.

Towards China’s Market Economy Status

31 Mar 2016

China, the U.S. and the EU are currently entangled in a complex trade tussle with considerable political ramifications. In a complex environment where legal reservations meet sensitive geopolitical and domestic economic concerns, China’s quest for Market Economy Status under the WTO is generating heated political debates, street demonstrations and widespread media attention. This report breaks down the variables at play between the three trading blocs, providing an outlook for what may come.
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First Global Public Relations Firm to Adopt Facebook at Work

30 Mar 2016

Weber Shandwick is the first global public relations firm to fully adopt the Facebook at Work collaboration platform. The enterprise-wide engagement comes on the heels of a successful pilot programme that began in late 2015, in which the firm was also the first global PR firm to engage as early adopters. The launch of the platform is part of Weber Shandwick’s ongoing effort to explore and understand new innovative communications platforms for clients to engage key constituencies, employees increasingly being among the most important.
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Slovak elections cast shadow over next EU Presidency

08 Mar 2016

On 5 March, the national elections in Slovakia resulted in a fragmented parliament. Weber Shandwick has analysed the outcome of these recent elections, considering their potential impact on the establishment of a stable government and the country’s Presidency of the Council of the EU, due to begin in July 2016.

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