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Monday 30 May, 2016

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Blog post #58: Creative courage in health communications

27 May 2016

You might not think of health communications as naturally being a highly creative sector of the industry. Regulation, risk aversion and vigilant monitoring arguably spring to mind before mind-blowing, eye-popping creativity. Three years since its inception, the Lions Health Festival of Creativity has done a lot to challenge that perception, and it’s been a game-changer for our health practice. We work with teams across EMEA who are inspired by the work coming out of Cannes and who are committed to raising the creative bar in health communications.
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Weber Shandwick Named PRWeek Global Agency of the Year for the Second Year in a Row

04 May 2016

Weber Shandwick was named Global Agency of the Year at the 2016 PRWeek Global Awards, marking the second year in a row the firm has earned this honour. The award recognises firms that demonstrate great business results, talent development, community leadership, innovation and outstanding customer relationships across at least three different continents. Weber Shandwick was also named Large Agency of the Year and overall Agency of the Year at the PRWeek U.S. Awards earlier this year.
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Are brands ready to make virtual a reality?

29 Apr 2016

The virtual reality landscape is exploding, from content creators and platform integrators, to headset manufacturers and technology partners. Are brands ready to navigate this complex mix of requirements to tell an immersive story? Patrick Chaupham, EVP, Creative Technology Strategy, Weber Shandwick and Adam Clyne, Head of Digital EMEA, will be taking the stage at this year’s Holmes Report In2 Innovation Summit EMEA May 25th in Berlin to explore storytelling, technology considerations, brand partnerships and the social and digital landscape that drives engagement.

Friends of Glass wins International & European Association Award

29 Apr 2016

FEVE, the European Container Glass Federation, and Weber Shandwick Brussels won the 2016 International & European Association Award for the Best Social Media Campaign – for the pan-European Friends of Glass Taste campaign in 2015.
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Weber Shandwick partners with leading Professor to explore how brands engage with Generation K

18 Apr 2016

Weber Shandwick has announced a new, exclusive strategic partnership with Professor Noreena Hertz, the acclaimed economist, author, strategist, Honorary Professor at University College London and fellow of Cambridge University's Judge Business School. Formally launched on Adweek Europe’s IPA Stage on Monday 18th April, the partnership will build on Professor Hertz's extensive ongoing work on what she calls Generation K ("K" for Katniss Everdeen the heroine of the Hunger Games) − 14-21 year olds.

One year on: the Energy Union Strategy after COP21

12 Apr 2016

Reaching an ambitious global agreement at the COP21 climate discussions in Paris was stressed throughout 2015 as a the key objective for the European Commission. President Juncker described the agreement reached on 12 December 2015 at the UNFCCC as a success for the European Union. The question is, however, what will the real impact of the Paris Agreement be on EU policies? Weber Shandwick energy and climate experts have compiled a memo to fully examine the impact of the COP21 agreement on upcoming EU energy and climate initiatives.

Towards China’s Market Economy Status

31 Mar 2016

China, the U.S. and the EU are currently entangled in a complex trade tussle with considerable political ramifications. In a complex environment where legal reservations meet sensitive geopolitical and domestic economic concerns, China’s quest for Market Economy Status under the WTO is generating heated political debates, street demonstrations and widespread media attention. This report breaks down the variables at play between the three trading blocs, providing an outlook for what may come.
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First Global Public Relations Firm to Adopt Facebook at Work

30 Mar 2016

Weber Shandwick is the first global public relations firm to fully adopt the Facebook at Work collaboration platform. The enterprise-wide engagement comes on the heels of a successful pilot programme that began in late 2015, in which the firm was also the first global PR firm to engage as early adopters. The launch of the platform is part of Weber Shandwick’s ongoing effort to explore and understand new innovative communications platforms for clients to engage key constituencies, employees increasingly being among the most important.

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